England Rugby announce new partnership with Simplyhealth

England Rugby has today announced a new five-year partnership with Simplyhealth to become the trusted healthcare partner and the official lead partner for the RugbySafe programme.

As an official partner of England Rugby, Simplyhealth will also receive match day branding rights at Twickenham Stadium, starting at the England v Wales match on Sunday 11th August 2019.

Working together, England Rugby and Simplyhealth will explore how to utilise their joint knowledge base to develop and expand ‘RugbySafe’ and promote health and wellbeing in sport, as well as everyday life.

Romana Abdin, Chief Executive of Simplyhealth
As businesses, we have a shared heritage – since 1871, the England Rugby Rose has been a mark of quality, success and integrity. Similarly, Simplyhealth has been helping people stay healthy since 1872. So we’re excited to be the trusted healthcare partner to England Rugby giving us the opportunity to support RFU in making rugby a safe game to play and providing a platform for us to influence health and wellbeing.
Romana Abdin, Chief Executive of Simplyhealth
It’s great to announce this new partnership with Simplyhealth. We look forward to developing a long-term partnership building on both parties’ long and trusted heritage with their respected audiences.
Simon Massie-Taylor, RFU Chief Commercial Officer
Broadening the reach of the RugbySafe suite of products to reduce injury risk and promote health and wellbeing is a key strategic priority for the RFU. We look forward to working in partnership with Simplyhealth on this important area for rugby union.
Simon Kemp, RFU Medical Services Director
Notes to Editors

About Simplyhealth

Since 1872 we’ve been helping people get healthcare through our health plans, charity partnerships and by being a voice in healthcare.

Today we’re delighted to be the UK’s leading provider of health plans, dental plans and pet health plans, which help individuals, families, employees and pets to get support with their health when they need it.

We don’t have shareholders which means we are totally focused on making sure no one goes without the healthcare support they need, and why we are passionate about being a voice in healthcare and partnering with charities to reduce health inequality.

To find out more visit


The Rugby Safe programme is the RFU’s overarching player safety and wellbeing campaign supporting clubs, schools, colleges, universities and participants at all levels of the game.

About The Rugby Football Union / England Rugby

The Rugby Football Union (RFU) is the National Governing Body for rugby union in England and supports participants and fans from the grassroots to the national team.

For more information visit 

Keep up to date with all RFU news on @EnglandRugby