Local company Simplyhealth donate over £100,000 to mental health charity


Simplyhealth, a leading health solutions company launched their Take A Breath campaign during Mental Health Awareness Week 2021.

Over £100,000 was donated to support the Mental Health Foundation and their Blue Prescribing project. This initiative aims to tackle poor mental health through hands-on, nature-based activities and will see 300 people needing mental health interventions given access to wetlands nature.


To help people to look after their mental health, Simplyhealth, in collaboration with McFly musician Harry Judd, and the Mental Health Foundation, created a free downloadable e-book titled ‘Take A Breath’, which triggered a £5 donation for every download.

Staff at Simplyhealth have also been enthusiastically fundraising and took part in three activities to raise vital funds for the charity:

  • Alongside other SimplyMe app users, staff logged their walks using the ‘Go Green for 7 days’ activity, where each walk generated a £5 donation.
  • Internally, staff were also encouraged to download the free e-book created for the campaign, which included hints, tips, and the benefits of nature on our wellbeing. A £5 donation was created for every download, raising £1,390.
  • Finally, staff were asked to connect with nature by getting out and about and taking a selfie to share on internal channels generating a £10 donation. A total of 274 photos were shared, raising £2,740 for the Mental Health Foundation.

All staff were also entered into a prize draw where ten lucky winners were able to win National Trust or Wildfowl & Wetlands Trust Annual Memberships to continue to enjoy and connect with nature beyond the campaign.

The internal fundraising activity aligned with the wider PR campaign by Simplyhealth which shines a light on how connecting with the natural world can support our mental wellbeing. The e-book, which is free to download from the Simplyhealth website is packed full of ideas, exercises and activities to inspire readers to connect with nature. It includes personal anecdotes and advice from mental health champion Harry Judd, and insight from the Mental Health Foundation into the link between nature and wellbeing.

Thank you to all the staff at Simplyhealth for everything they have done to support Mental Health Awareness Week and raising vital cash for the Mental Health Foundation through taking part in all the fundraising activities. Thank you for supporting the Mental Health Foundation and enabling us to help more people improve their mental health.
Annie Hall, Corporate Partnerships Account Manager at the Mental Health Foundation
Mental health has been such an important part of our lives over the past year with the pandemic, and the ‘Take a Breath’ campaign aims to raise awareness of how being outdoors in nature can contribute to positive wellbeing.

Our employees always go above and beyond when taking part in internal fundraising for charities. We are delighted to have donated such an incredible amount to support The Mental Health Foundation through this campaign.
Wendy Cummins, Community Manager at Simplyhealth

More information about the ‘Take A Breath’ campaign and our partnership with the Mental Health Foundation can be found here.

To download the ‘Take A Breath’ e-book visit:


Notes to Editors

About Simplyhealth

Since 1872, we’ve been helping people make the most of life through better everyday health. Our plans make sure individuals, families and employees can easily access in-person and virtual wellbeing services, and afford to stay healthy by claiming costs back on dental treatments, visits to the optician, complementary therapies and much more.

Today we’re delighted to be the UK’s leading health solutions company, with almost 1000 colleagues serving 2.3 million customers. We don’t have shareholders, so we’re led by our purpose of improving access to healthcare, for the many, for the long term. We’re passionate about using our voice in public health affairs and partnering with charities to reduce health inequality – each year we commit to giving 10% of pre-tax profits to a range of community causes. And we ensure our business takes care of the planet too, achieving Carbon Neutral + status in 2021.