Paving the way for the next generation of runners: Simplyhealth team up with five-time Olympian Jo Pavey to urge more families to get active

British long-distance runner, Jo Pavey, has joined forces with Great Run title partner Simplyhealth to encourage families to exercise more together.

As a mum to two kids under the age of 10, the five-time Olympian and World, European and Commonwealth medallist is passionate about the importance of families being active together.

Commenting on the partnership with Simplyhealth, Pavey said:

Jo Pavey, British long-distance runner
As a mother of two young children, I know how important it is for parents to get their children moving as much as possible. That’s why I’m so excited to be working with Simplyhealth who are encouraging people to be more active through their partnership with the Simplyhealth Great Run Series.

I’m really passionate about encouraging families to make being active together a shared activity. It’s not only a great way to spend time together, it’s a great way to lead happier, healthier lives together.
Jo Pavey, British long-distance runner

To kick off the partnership, Pavey officially started the Simplyhealth Great Bristol 10k Run and also took part in the Simplyhealth Great Bristol Family Run - along with her husband and coach, Gavin, and their two children, Jacob and Emily.

To help encourage families to exercise more, health plan provider, Simplyhealth, has launched the Simplyhealth Active Plan to enable those with an active lifestyle to reach their personal best.

The Active Plan boasts a number of key benefits which includes immediate access to sports massage, gait analysis through a podiatrist and a ‘Body MOT’ health assessment from a medical professional to give an overview of current health and readiness for running. The whole family can benefit as up to four children under 18 can be added at no extra cost, sharing an annual benefit pot.

Additionally, to highlight the impact that a less-than-perfect running style can have upon the body, the Simplyhealth running gait experience, Rate My Gait, will make its debut at this year’s Simplyhealth Great Run Series events.

Inside the Active Dome, runners and spectators can spend 20 seconds on a treadmill during which their movement will be tracked, screened live and recorded to share on social media and view at their leisure.

Simplyhealth’s Active Plan can help you reach your peak performance by making it easier to get healthcare. For more information visit

Notes to Editors:

Since 1872 we’ve been helping people get healthcare through our health plans, charity partnerships and by being a voice in healthcare.

Today we’re delighted to be the UK’s leading provider of health plans, dental plans and pet health plans, which help individuals, families, employees and pets to get support with their health when they need it.

We don’t have shareholders which means we are totally focused on making sure no one goes without the healthcare support they need, and why we are passionate about being a voice in healthcare and partnering with charities to reduce health inequality.

Last year we donated £1.13 million to our charity partners which equates to over 10% of our pre-tax profits. Additionally, our partnership with the Simplyhealth Great Run Series raised over £40 million for charitable causes.To find out more visit: