Simplyhealth appoints new corporate product director

Leading UK health solutions provider, Simplyhealth, has today announced the appointment of Annie Coleridge as product director of its Corporate business.

Annie will join Simplyhealth on 09 January, reporting to Katie Wadey, chief product and commercial officer.

In this newly created role, Annie will be accountable for the P&L of the Corporate business where Simplyhealth’s products are offered via many corporates and SMEs to millions of employees.

Annie brings a wealth of experience, particularly in the field of Femtech and diagnostics. Having started her career in recruitment, Annie held healthcare leadership roles at Thriva Health, a subscription blood testing service, and the gynaecological health company, Daye - a business in which Simplyhealth is a key investor. Annie joins Simplyhealth after selling Alva, the digital menopause company that she founded, to Vira Health last year.

We are on a very exciting journey to transform Simplyhealth into a product-led healthcare solutions provider. With her experience working around and with the NHS, Annie will be a real asset to Simplyhealth as we strive to help more and more people access the healthcare they need. We are delighted to welcome Annie into the growing Simplyhealth team and look forward to leveraging her experience to help bring more much needed solutions to market.

Katie Wadey, chief product and commercial officer

I have a passion for women’s health, mental health and preventative care – all these elements align perfectly with Simplyhealth’s purpose of improving access to healthcare for all. My priorities will be to work with the team to drive business performance so that we deliver the best possible outcomes for our corporate partners.

Annie Coleridge, corporate product director

Established in 1872, Simplyhealth is one of the UK’s leading health solutions businesses. Over the past 150 years it has built a solid reputation and dedicated community, offering affordable personal and corporate health plans.