Simplyhealth appoints new marketing director

Simplyhealth, the UK’s leading health plan and dental plan provider, today announced the appointment of Chrissy Fice as Marketing Director, effective 2 March 2020.

In the role Chrissy will focus on defining and delivering the marketing and brand strategy for the company as well as driving sales growth and customer value.

Chrissy joins Simplyhealth from Vitality Health, where she had a dual role of Marketing Director for the company, and Brand Director for Vitality Group. At Vitality she led the launch of the Vitality brand as well as overseeing a significant growth in brand awareness, and customer revenue, through an integrated approach to marketing, notably through distinctive sponsorship and advertising strategies.

Mark Hamson, Chief Commercial Officer at Simplyhealth
I am excited to welcome someone of Chrissy’s calibre to Simplyhealth. She is a strong marketer with a huge amount of experience delivering digital marketing propositions. In this strategically vital role she will be responsible for delivering an effective, integrated marketing strategy to help more people across the UK have easier access to healthcare
Mark Hamson, Chief Commercial Officer at Simplyhealth
Chrissy Fice, Marketing Director at Simplyhealth
I am thrilled to be joining Simplyhealth, a company with such a long history in the healthcare market. I passionately believe in Simplyhealth’s purpose of improving access to healthcare and making it easy for the many, for the long term. I’m looking forward to driving Simplyhealth’s marketing agenda, to deliver ever more value for both new and existing customers.
Chrissy Fice, Marketing Director at Simplyhealth
About Simplyhealth

Since 1872 we’ve been helping people get healthcare through our health plans, charity partnerships and by being a voice in healthcare. Today we’re delighted to be the UK’s leading provider of health plans, dental plans and pet health plans, which help individuals, families, employees and pets to get support with their health when they need it.

We don’t have shareholders which means we are totally focused on making sure no one goes without the healthcare support they need, and why we are passionate about being a voice in healthcare and partnering with charities to reduce health inequality. We have a commitment to donate part of our pre-tax profits to charities or community projects each year and spread our donations across a wide range of healthcare-related charities.

In 2019 we became Official Healthcare Partner of England Rugby, a partnership that will help us deliver on our purpose and improve access to healthcare for the rugby community.

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