Andover ,

Simplyhealth comments on Denplan’s acquisition of Practice Plan for Vets

Denplan, which is owned by Simplyhealth, has today announced the acquisition of Practice Plan for Vets. This purchase will further strengthen its position in the pet health plans marketplace.

Denplan currently provides Pet Health Plans and covers over 30,000 pets across the UK. Practice Plan for Vets is the current market leader with around 68,000 pets covered and both of these distinct brands will be operated out of Denplan’s offices in Winchester.

Romana Abdin, Simplyhealth CEO
The purchase of Practice Plan for Vets allows Denplan to support more practitioners and have a stronger position within an evolving market. Since its acquisition Denplan has been provided with the support to really grow and thrive within the group, and it is on the basis of this strong foundation that we will be extending our reach even further within the vet market. At Simplyhealth we look for opportunities to expand into areas where we have the expertise and experience to add value and enhance our services. Practice Plan for Vets is a great addition and we look forward to working with the practitioners and continuing to develop in this marketplace.
Romana Abdin, Simplyhealth CEO
Steve Gates, Managing Director of Denplan
Denplan was acquired by Simplyhealth just over two years ago with a goal of supporting and driving further growth over the coming years. It is therefore especially pleasing to note that our business has continued to grow and thrive under their ownership, and we’re now able to invest and expand further into new markets. We’re delighted that we will be acquiring Practice Plan for Vets as this greatly strengthens the support we offer to healthcare professionals in the veterinary marketplace. This acquisition will also give us both huge opportunities, in time, to explore some exciting new offerings and enhancements to meet growing demand.
Steve Gates, Managing Director of Denplan

For more information about Pet Health Plans from Denplan, please visit For further information about Simplyhealth, visit


Notes to Editors:

The Acquisition of Practice Plan for Vets has been made though Simplyhealth, which owns Denplan.

About Pet Health Plans

Pet Health Plans from Denplan initially launched through the trading name of The Practice Business in 2007. They are currently working with over 200 practices across the UK and cover over 32,000 pets, with numbers growing every day. Pet Health Plans are preventive health plans for cats, dogs, rabbits and horses, bespoke to the practice and covering preventive care for a fixed monthly payment by the owner. Pet Health Plans is part of Denplan, the UK’s leading dental plan specialist with over 25 years’ experience of providing plans for health professionals and is part of the Simplyhealth group.Find out more on

About Denplan

Denplan Limited is the UK’s leading dental payment plan specialist; with more than 6,500 member dentists nationwide and 1.7m registered dental patients. Established in 1986 by two dentists who pioneered the concept of dental payment plans, Denplan has been at the heart of dental care for over 26 years. Today the company is owned by Simplyhealth. Denplan has a wide range of dental plans for adults and children, enabling patients to spread the cost of their private dental care through a fixed monthly fee. Denplan supports regular attendance and preventive care, reducing the need for clinical intervention and helping patients to maintain healthy teeth and gums for life. Find out more on

For more information about Denplan please contact:Mia HabensDenplan Press Office Tel: 01962 827 931

Comments (0)
Thank you for your message. It will be posted after approval.