Simplyhealth launch new brand campaign highlighting the importance of community health
Simplyhealth, one of the UK’s leading healthcare plan providers, are launching a powerful new brand campaign that expresses their long-held belief in communities coming together to improve health for all.
The heartfelt campaign tells the story of a local community coming together to fund raise for Ferris, a young boy who has developed hearing problems and it captures a breakthrough moment where mother and child celebrate the wonderful progress that he’s made.
The film has been directed by award-winning British Director Joanna Bailey with Production company Snapper films. The voice over was recorded by British Actor Max Beesley.
The campaign, will run on national television advertising, digital advertising and social media activity.
Simplyhealth will be launching a second phase of advertising and communications from mid-October, with an innovative new way for people to support their health and also give back to communities.
We are really excited about this opportunity for our brand to highlight and emphasise our long-term Purpose through our new advertisements. COVID-19 has led many consumers to look for authentic, purposeful brands who they trust and believe in. We were established in 1872 by communities wanting to ensure they had access to healthcare when they needed it and that guiding purpose-led principle continues to lead who we are today as a brand and a business. It feels a really relevant time to communicate those values to consumers.
Simplyhealth carried out consumer research with 1,000 customers in July which showed that 37% of respondents believe that communities are important, and nearly half (48%) said that no one should go without the healthcare support that they need.
The campaign will air from 26th September in a 60-second format, alongside a 30 second until the 12th October. It will appear on ITV, Sky and Channel 4. It will also feature on social media.
Since 1872 we’ve been helping people get healthcare through our health plans, charity partnerships and by being a voice in healthcare. Today we’re delighted to be the UK’s leading provider of health plans, dental plans and pet health plans, which help individuals, families, employees and pets to get support with their health when they need it.
We don’t have shareholders which means we are totally focused on making sure no one goes without the healthcare support they need, and why we are passionate about being a voice in healthcare and partnering with charities to reduce health inequality. We have a commitment to donate part of our pre-tax profits to charities or community projects each year and spread our donations across a wide range of healthcare-related charities.
In 2019 we became Official Healthcare Partner of England Rugby, a partnership that will help us deliver on our purpose and improve access to healthcare for the rugby community.
To find out more visit www.simplyhealth.co.uk