Strong customer demand for Simplyhealth’s virtual healthcare services app


Simplyhealth is seeing strong growth in its new virtual health cash plan app, SimplyConsult, which includes a 24/7 GP and virtual physiotherapy triage service. Customers are rapidly signing up for the new service and in June, Simplyhealth saw a 225% increase on May registrations for their new virtual health cash plan and app. SimplyConsult provides fast, digital and telephone access to healthcare services, including GP appointments, counselling, and physiotherapy.

Catherine Rutland, Clinical Director at Simplyhealth
Although some healthcare services are starting to resume, access to everyday physical healthcare services are still restricted in places as the global Coronavirus pandemic continues. Since lockdown measures were first introduced in the UK at the end of March, there has been a significant uptake in demand for digital healthcare. With registrations increasing month on month for Simplyhealth’s virtual healthcare app, we are also seeing a general trend from our customers towards digital and telephone access when it comes to speaking to a range of healthcare professionals. This is helping them to stay healthy and seek the right healthcare advice and information, and manage appointments from home at a convenient time for them.
Catherine Rutland, Clinical Director at Simplyhealth

Simplyhealth has also investigated the main three reasons customers are using the virtual 24/7 GP service on the app, these are:

  • Other (which could be attributed to COVID-19) - 22.8%
  • Skin – 19.5%
  • Ear, Nose and Throat conditions - 10.8%

The main three reasons customers are using the physiotherapy triage service on the app are:

  • Back - 22.5%
  • Shoulder - 21.8%
  • Knee -12.7%

Virtual GP appointments, available 24/7

Simplyhealth customers with a health plan can download the free SimplyConsult app and arrange virtual appointments with a GP at whatever time suits them best, day or night. Simplyhealth customers can speak to UK-based, NHS practicing GPs from the comfort of their home. GPs can provide advice, reassurance, diagnosis, referrals and medication including prescriptions. If customers want to speak to the same GP again, they can choose to book with them each time.*

Other key benefits of Simplyhealth’s virtual 24/7 GP service include:

  • No time limits on appointments
  • Fast access - on average, it takes a customer just three hours from initial contact, to get an appointment with a GP via the app.
  • GP notes available immediately in the app history
  • Prescription Delivery - private prescriptions delivered in the post if the GP prescribes medication during your virtual appointment.

A wide range of accessible services

Simplyhealth has made a wide range of services accessible to customers throughout the pandemic. Customers can access all virtual services including digital and telephone access to healthcare services such as GP appointments, counselling, physiotherapy assessment and triage, wellbeing and lifestyle guidance, and cash back on prescription costs. Customers also have the ability to choose where they access their healthcare, and providers are now reopening to treat customers in person. 

Simplyhealth have also set up a dedicated Healthy Living Hub for customers with expert advice and practical guidance on topics such as nutrition, sleep, exercise, relationships, finance, and how to access our virtual services. Since the beginning of April, this has seen tens of thousands people visit the site.

Customers can register for a Simplyhealth Plan now and download the SimplyConsult App today on the Google Play store for Android, or App store for Apple users.


* If the same GP is not available within seven days, customers will be directed to other available GPs.

About Simplyhealth

Since 1872 we’ve been helping people get healthcare through our health plans, charity partnerships and by being a voice in healthcare. Today we’re delighted to be the UK’s leading provider of health plans, dental plans and pet health plans, which help individuals, families, employees and pets to get support with their health when they need it.

We don’t have shareholders which means we are totally focused on making sure no one goes without the healthcare support they need, and why we are passionate about being a voice in healthcare and partnering with charities to reduce health inequality. We have a commitment to donate part of our pre-tax profits to charities or community projects each year and spread our donations across a wide range of healthcare-related charities.

In 2019 we became Official Healthcare Partner of England Rugby, a partnership that will help us deliver on our purpose and improve access to healthcare for the rugby community.

To find out more visit