Support with dental anxiety added to Denplan

Dedicated 24-hour support with health, legal or financial worries around dental care will soon be available on plans from Denplan, part of Simplyhealth.

From 1st April 2020 access to a 24-hour coping with dental anxiety helpline will be available to new and renewing customers on Denplan’s Lucent and Wellbeing plans.

The helpline, accessed via the Smile Centre, will offer up to four structured counselling sessions for each issue in each year, and can support customers with dental related anxiety, worry or stress.

We know that visiting a dentist can be daunting for people for a number of reasons including fearing pain, negative past experience or because of the financial stress. 

We’ve therefore introduced this benefit to help remove some of those barriers and encourage people to visit a dentist regularly. Oral health is closely linked to overall health and so we hope that by supporting people to manage their anxiety or stress, it will have a positive impact on their mental and oral wellbeing.

Colin Perry, Head of Corporate Marketing & Direct Sales

Visit for more information on Denplan, from Simplyhealth.

Notes to Editor

Further information from:

Laura Miller, Communications Specialist

Tel: 0344 5792379


About Simplyhealth

Since 1872 we’ve been helping people get healthcare through our health plans, charity partnerships and by being a voice in healthcare.

Today we’re delighted to be the UK’s leading provider of health plans, dental plans and pet health plans, which help individuals, families, employees and pets to get support with their health when they need it.

Our health plans enable businesses to look after their employees, and make it easy for people to maintain their health and wellbeing, so they can look after business.

We offer two types of preventative health plans:

- Optimise: our health plan, covering a range of treatments including visits to the optician, dentist, 24/7 GP services and more

- Denplan: our dental plan, covering all clinically necessary treatments, routine examinations, hygiene treatments, plus cover for accidents and emergencies

We don’t have shareholders which means we are totally focused on making sure no one goes without the healthcare support they need, and why we are passionate about being a voice in healthcare and partnering with charities to reduce health inequality.

Last year we donated £900,000 to our charity partners. Additionally, our partnership with the Simplyhealth Great Run Series raised over £40 million for charitable causes.

To find out more visit